Finding a Fantastic Copywriter
If you want to generate an income on the internet, you are going to need a web site. That website needs to be well written, most especially if you're hoping it will bring in profits. Unless you are an accomplished copywriter yourself, you will want to hire a copywriter to compose the text for your site. An expert copywriter can help you generate more money than you could hope to see if you tried to write the copy yourself. Obviously, not all copywriters are created equal. Some of these copywriters have great talent. Some, on the other hand, don't have any but are trying their hand at copywriting as someone told them that online writing would be easy. The following are some ways to help you distinguish the good copywriters from the bad copywriters.
Does the copywriter have his or her own website? Any copywriter worth employing is going to have his or her own website that contains a bio, several samples and a resume (and anything else the writer feels like sharing). If the writer doesn't have his or her own web site, how are they going to be able to help you create yours? Examine the copy on this web site. If it is replete with typos and grammar errors this is a bad sign.
How well do you react to the copy on the copywriter's site? This is more involved than simply noticing grammar and spelling errors. Does the web copy move you to experience any kind of emotional reaction? Does it move you to like him or her? Does it make you want to follow up and find out more about them? Does the web site copy make you feel like you need to hire the writer immediately? Does the copy make you want to run the other way? Does the website copy make you angry? These are all important reactions and you must listen to them.
Perform a little more research on the writer. Seek reviews for the copywriter on third-party sites and online forums. It is probable that the only reviews on the copywriter's site are going to be glowing ones. You want to do a search for the writer's name to find out if there are any testimonials or reviews on web sites that aren't run by or able to be faked by the writer him or herself. Closely examine these postings. It is wise to ask the compywriter to provide you references also. You need to actually contact each reference and obtain an honest opinion about the writer from each person.
See to it that you spend at least a little time browsing the samples supplied by copywriter freelance jobs the writer. It is a good idea to inquire about samples beyond those that are displayed on the web site. This is especially important when you're trying to hire a writer who claims to be an expert in a particular area. company website If the writing reads like a rewritten Wikipedia article, you need to find another copywriter.
You have plenty of options available to you when you're trying to figure out whether or not to hire a copywriter. It's crucial to do your research and look beyond the writer as a person and find out what you can about his or her reputation and character.